Lately I am getting quite frustrated with the shortsightedness of quite a few entrepreneurs. And it seems it’s not just me. It’s a known problem in an emerging market like Kenya to find partners with the same high level of standards as yours.

Take Lucy, who saw a US$ 10.000 deal as well as goodwill go up in smoke when her partners were not able to keep their commitments and delivered on their promise to her late, at abysmal quality. Causing her to fail on her promise in turn…

It seems a common thing with many entrepreneurs that they are all in when there is the opportunity to win a deal, but once in, they… well, what is it… loose interest? Committed more than their capability / capacity? 

In short: many  entrepreneurs seem to be aiming for the quick win, but loose out when it comes to the longer term, while that is where the growth is.

SPARK OF THE DAY

I take it no entrepreneur apart from a few fakepreneurs aim to underdeliver. I do believe though that in many cases there is a lack of being able (or wanting) to see the bigger picture: that for the larger projects, different elements need to click together and that by failing on one, you’re failing the whole. And with it your chance of recurring revenue.

To play the larger game you need to play a solid game. That requires that as an entrepreneur you need to make the conscious choice to deliver quality in quantity, consistently.

I leave it up to you where you want to play!