One of the greatest underutilised resources for any startup is their network. Whereas many tend to talk about “the struggle to get funding”- thinking it’s money that starts and grows a business, it’s actually people.

Whether you are looking for customers to sell to, suppliers to buy from or employees to hire, your network will never let you down in finding you great leads.

SPARK OF THE DAY

Talking to people is free – for whatever you need, you will always be able to find two people in your network who can help you solve your quest. These two people in turn will be able to introduce you to another two people who they think are best suited to take you further. And so-on and so-on…

Before you know it, you’ve achieved what you set out to achieve!