Yesterday I was walking in town when a flower vendor approached me to buy flowers from him. Automatically I said no and walked on… then my mind caught up and I realised that actually, I would have loved to buy some flowers… so when the next flower vendor approached me he made a sale. 

What happened? When it came to wanting to buy flowers, where the first vendor activated the latent need in me, the second vendor profited! 

The experience I had in interacting with the flower vendors, I believe is a very nice example of how our minds work as customers… a great showcase for entrepreneurs and startups bringing a new product or service to the market!

SPARK OF THE DAY

The more entrepreneurs and startups on your side, the easier it will be to convince the market your product or service is viable! In emerging economies there is no such thing as an already saturated market… 

You build the market together where your competitors may turn out to be your best sales agents!