That most entrepreneurs don’t live healthy lifestyles is one thing, but that too many also have masochistic tendencies is bordering insanity.

I can’t call it any different though: how would you call someone who month after month, year after year takes beating after beating… in the case of too many starting entrepreneurs I work with: from customers who at the entrepreneur’s point of desperation give them a handout representing at best a 50% payment three months after delivery – the balance never to be received at all. And the entrepreneurs know it… 

They accept it anyway…

At least then they recuperate some of what otherwise would have been a complete loss. Does this make sense? Not if they don’t learn and they continue to serve these customers against ever worsening conditions!

SPARK OF THE DAY

Do you recognise yourself in above scenario? If yes, stop being the fool! Seriously! As a starting business you can try to sweeten your customers in many different ways, but don’t subsidise their operations at your expense!

There is no worthy reason to run your business into the ground not for anyone!